In Canada, Pierre Belvédère Inc., the exclusive M.I.L.K. products distributor, has created the M.I.L.K. Foundation Canada. In a world environment assailed by violence and intolerance, the M.I.L.K. Foundation Canada seeks to promote the values of love, family and friendship, and to provide comfort and reassurance in a world of conflict and prejudice. By promoting M.I.L.K. activities, the Foundation conveys values that celebrate humanity, while raising funds to support humanitarian and charitable organizations, whose aim is to fight prejudice and intolerance towards such groups as the elderly, the young, indigenous peoples, and various ethnic groups in Canada. The Foundation intends to act on three main fronts, in terms of education, community and individuals. The Foundation is currently meeting and discussing with various organizations, in order to fine-tune its selection of activities to support, based on its mission and goals.